For brands
Independent evidence for what happens after purchase.
Aftelo is designed for brands that want a clearer view of reported outcomes over time—not paid approval, managed reviews, or a way to control the public record.
- 01Claim
- 02Decision
- 03Verification
- 04Time
- 05Outcome
- 06Evidence strength
01
A study starts with a claim.
A proposed Outcome Study identifies the product, measurable claim, intended participant context, verification approach, follow-up window, and analysis plan before results are known.
Claim
Define the question to examine, not the answer to produce.
Decision
Document eligible decisions and available purchase verification.
Verification
Show the evidence level alongside reported outcomes.
Time and outcome
Use planned follow-ups to separate early response from continued use.
Trust firewall
Funding does not change the record.
- Brands cannot edit participant outcomes or public evidence.
- Brands cannot suppress weak, mixed, or unfavourable findings.
- Brands cannot purchase rank, evidence strength, or favourable language.
- Brands may correct product metadata and respond to factual inaccuracies.
02
Useful to teams that need the whole picture.
The intended commercial use is to understand aggregate reported outcomes, fit, follow-through, and recurring issues without converting evidence into a paid ranking.
Public product presence
A public profile is intended for product metadata corrections, visible factual responses, and the same aggregate evidence available to everyone.
Outcome intelligence
Early-access reporting may help teams notice retention patterns, recurring barriers, and audience context once there is sufficient evidence.
Commercial access is proposed for the founding phase. Availability, scope, and methodology remain subject to pilot readiness and formal review.
Discuss an Outcome Study