Demonstration data—not live consumer evidence.
Product outcome · Hair styling tools
Influenced by @lenastyles · Personally purchased relationship disclosed
Measurable claim: “Creates an overnight style that lasts through a workday.”
Cross-sectional checkpoint results
These percentages are not a same-person deterioration curve. Missing follow-ups and eligibility are shown for each checkpoint.
| Checkpoint | Eligible | Completed | Claim held up | Evidence | Missing | Still using |
|---|---|---|---|---|---|---|
| Day 7 | 64 | 48 | 56% (27) | Emerging | 16 | Not collected |
| Day 30 | 64 | 26 | 46% (12) | Emerging | 38 | Not collected |
Eligibility changes are shown as aggregate counts. This demo does not contain a source-level breakdown for not-yet-due, excluded, withdrawn, invalid, or lost-to-follow-up; those states are intentionally not inferred.
Interpretation boundary
Checkpoint results describe the people who answered at that checkpoint. They do not establish a product trend without a defined paired cohort and documented handling of missing follow-ups.
Methodology v0.2 · July 21, 2026. Verification, outcome, and evidence strength are separate measures. Outcomes are participant-reported and do not promise a result.
Evidence breakdown