Influenced by @mayarowan · Affiliate relationship disclosed
Measurable claim: “Cuts styling time by at least 40% for thick, shoulder-length or longer hair.”
Sample
219 outcomes
Verification
151 purchase verified
Completion
98 completed multiple follow-ups
Time
Day 7–90 · demonstration
Raw measurement · platform calculation
Time-saving claim measurement
Baseline
35 min
Later
22 min
Calculated reduction
37.1%
Threshold result
Did not pass
The platform calculation compares recorded baseline and later minutes. The displayed outcome interpretation is not a replacement for the raw measure.
Cross-sectional checkpoint results
Each checkpoint has its own respondents.
These percentages are not a same-person deterioration curve. Missing follow-ups and eligibility are shown for each checkpoint.
Demonstration checkpoint counts and checkpoint-specific evidence labels.
Checkpoint
Eligible
Completed
Claim held up
Evidence
Missing
Still using
Day 7
248
219
69% (151)
Established
29
86%
Day 30
248
184
61% (112)
Established
64
72%
Day 90
166
98
53% (52)
Emerging
68
58%
Eligibility changes are shown as aggregate counts. This demo does not contain a source-level breakdown for not-yet-due, excluded, withdrawn, invalid, or lost-to-follow-up; those states are intentionally not inferred.
Paired longitudinal view
Defined same-person cohort: 98
Paired comparison is available only for the 98 people who completed both Day 30 and Day 90. It is displayed separately from checkpoint results.
Insufficient paired-transition detail: this demonstration record does not contain the same-person Day 30 outcome, transition counts, variation, exclusions, or confidence interval. Aftelo does not infer them from cross-sectional checkpoints.
Interpretation boundary
Checkpoint results describe the people who answered at that checkpoint. They do not establish a product trend without a defined paired cohort and documented handling of missing follow-ups.
Methodology v0.2 · July 21, 2026. Verification, outcome, and evidence strength are separate measures. Outcomes are participant-reported and do not promise a result.