Demonstration data—not live consumer evidence.

Product outcome · Hair styling tools

Luma Arc Heat Brush

Influenced by @mayarowan · Affiliate relationship disclosed

Measurable claim: “Cuts styling time by at least 40% for thick, shoulder-length or longer hair.

Sample
219 outcomes
Verification
151 purchase verified
Completion
98 completed multiple follow-ups
Time
Day 7–90 · demonstration

Raw measurement · platform calculation

Time-saving claim measurement

Baseline
35 min
Later
22 min
Calculated reduction
37.1%
Threshold result
Did not pass

The platform calculation compares recorded baseline and later minutes. The displayed outcome interpretation is not a replacement for the raw measure.

Cross-sectional checkpoint results

Each checkpoint has its own respondents.

These percentages are not a same-person deterioration curve. Missing follow-ups and eligibility are shown for each checkpoint.

Demonstration checkpoint counts and checkpoint-specific evidence labels.
CheckpointEligibleCompletedClaim held upEvidenceMissingStill using
Day 724821969% (151)Established2986%
Day 3024818461% (112)Established6472%
Day 901669853% (52)Emerging6858%

Eligibility changes are shown as aggregate counts. This demo does not contain a source-level breakdown for not-yet-due, excluded, withdrawn, invalid, or lost-to-follow-up; those states are intentionally not inferred.

Paired longitudinal view

Defined same-person cohort: 98

Paired comparison is available only for the 98 people who completed both Day 30 and Day 90. It is displayed separately from checkpoint results.

Insufficient paired-transition detail: this demonstration record does not contain the same-person Day 30 outcome, transition counts, variation, exclusions, or confidence interval. Aftelo does not infer them from cross-sectional checkpoints.

Interpretation boundary

Checkpoint results describe the people who answered at that checkpoint. They do not establish a product trend without a defined paired cohort and documented handling of missing follow-ups.

Methodology v0.2 · July 21, 2026. Verification, outcome, and evidence strength are separate measures. Outcomes are participant-reported and do not promise a result.

Evidence breakdown

Reported outcomes
219
Purchase verified
151
Usage verified
132
Multiple follow-ups
98
    Luma Arc Heat Brush — Demo Outcome | Aftelo